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Social Media Marketing
Content Creation / Copywriting / Event Marketing / Video Editing
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wise
✧ Social Media Coordinator ✧
Women's Interdisciplinary Society of Entrepreneurship (WISE) is a student-led group at Northeastern University dedicated to helping women and underrepresented genders develop an innovative mindset through interactive workshops, a thought-incubator, mentorship pairings, a venture catalyst, and an annual entrepreneurship conference.
As the Social Media Coordinator, I was in charge of producing engaging social copy, creative and interactive Instagram stories and reels, and ideating social campaigns for the 5 WISE professional development programs alongside the VP of Marketing.
WeLaunch Edition
WE'RE NOT REALLY STRANGERS:
A 3-part video interview series to share the journey of the Fall 2022 Cohort of WeLaunch, WISE's very own venture catalyst, inspired by the iconic We're Not Really Strangers (WNRS) game. Idea concepted by me and my VP of Marketing, videos filmed and edited by me, captions written by me, and WNRS cards designed by me.
Level 1 ✧ Perception
Tell us about your venture.
We're so proud of how far our Fall 2022 Cohort of WeLaunch has come, and we wanted to share their journey with you through our new series of We're Not Really Strangers: WeLaunch Edition. 🚀✨
Level 2 ✧ Connection
Dig deeper into what your venture is. What makes it special?
Introducing a "DIG DEEPER" card in Level 2 of our series — our cohort expanded on their Level 1 answers, telling us what makes their ventures special and truly THEIR venture. ❤️🔥
Level 3 ✧ Reflection
What is one thing you want to tell future female founders?
In our final episode (or Level), our fall cohort reflected on their time in WeLaunch. As female founders themselves, they each gave a piece of thoughtful advice to future ones. We can't wait to see what's next for them, and in the meantime, WISE is there to support aspiring female founders in their journey. 🥰💌
Card Designs:
Designed in the WeLaunch Red and using WISE fonts, resembling the original We're Not Really Strangers cards and question format.
Video Recaps
Short-form videos (10-45 s) and caption copy recapping a variety of WISE events — filmed, edited, and written by me.
Community Event ✧
Meet WISE
✨ a lil Meet WISE Event recap — welcome to the WISE family ✨
Thank you to everyone who came out to MeetWISE on Thursday; we hope you had fun crafting and meeting others in the WISE community! 💌
Women Who Empower ✧
2022 Innovator Awards
Thank you so much to all of our incredible innovators from 2021-2022 — you are changing the world one venture at a time and are truly an inspiration to our community. We can't wait to see what you do next. 😌💥❤️🔥
WeLearn Table Talk ✧
Breaking into Fashion Entrepreneurship w/ Abby Falzone
In case you missed it...this is a recap of WeLearn #2: Breaking Into Fashion Entrepreneurship with Abby Falzone — the founder, designer, and creative director of (now archived) streetwear brand BABYJADE 💚
Team Bonding ✧
at Dave & Buster's
winter fun @ the arcade 🕹️👾🎮
It hit -11°F in Boston today, but thankfully, we were warm and toasty indoors at Dave & Buster's. 🧸🎰 Our second team bonding this semester was an afternoon of playing fun arcade games, getting competitive with air hockey, shopping at the nearby mall, and lots of smiles. 🥰🎲
Instagram Stories
Some of my favorite stories and story sets I've designed in order to share feed posts in a creative and engaging way and to publicize all things WISE.
a love letter to fashion & life's little moments
✧ Fashion, Beauty, and Lifestyle Content Creator ✧
Creating fashion, beauty, and lifestyle content on Instagram, TikTok, and Youtube is my happy place: it's an outlet to share my love for styling as well as snippets of my life as I navigate my 20s. With the freedom to manage all aspects of creative direction on multiple social channels, I've honed my creative and technical skills, including my eye for design, cohesive branding, photography, and videography.
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